Dean Cycon, creator of Dean’s Beans coffee and organic coffee roasters, speaks about his company’s commitment to fair trade purchasing as a means of social action. Traveling the globe to find the finest tasting coffee, Dean’s focus is to help local communities create small organic coffee farms that supply the beans that go into Dean’s coffees, while maintaining the indigenous cultures and life style. Working through the process of People-Centered Development (PCD), Dean’s company funds projects identified by the local people, while producing aromatic, organic coffee beans at fair trade prices.
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